With open water swimming, paddleboarding, aqua park sessions and lakeside walks, Alderford Lake has become one of North Shropshire’s most popular outdoor destinations.
And in early July, it transforms into something even more special — the home of Alderfest, a vibrant family-friendly festival packed with music, entertainment and outdoor fun.
But whether you’re heading for a day on the water or a weekend at the festival, there’s one simple way to make the experience even better.
Start in Market Drayton.
Perfectly positioned between Shrewsbury and Whitchurch, Market Drayton is the ideal place to fuel up before an active day outdoors — and to wind down afterwards.
Alderford Lake is all about energy and adventure. Whether you’re tackling the inflatable aqua park, trying paddle sports, enjoying Alderfest’s live entertainment, or supervising excited children from the shoreline, you’ll want a proper start.
Begin with breakfast or coffee at The Hideout or Jones Coffee Shop — great spots to sit down, plan the day and fuel up properly. If you’re heading straight to the lake or festival, grab takeaway drinks to go.
Planning a picnic? Call into Drayton Deli for an easy takeaway meal deal or stop at Greggs to build your own packed lunch. A well-timed sandwich after swimming or between festival activities makes all the difference.
If you’re visiting during Alderfest (Friday 3rd – Saturday 4th July 2026), you can expect even more to enjoy — from live music and interactive workshops to fairground rides and family entertainment. There’s even the chance to make a splash on the aqua park or try paddleboarding as part of the festival experience.
And because British summer weather can be unpredictable — sunshine one minute, breeze the next — it pays to be prepared. If you’ve forgotten a hoodie, waterproof or extra layer, Newlife in Market Drayton often has quality pre-loved clothing at affordable prices, with the added benefit that every purchase supports charity.
Market Drayton also benefits from regular bus services connecting to Whitchurch and Shrewsbury, making it accessible for those travelling by public transport as well as by car.
After a high-energy day at the lake — or a full day enjoying Alderfest — Market Drayton offers something Alderford doesn’t: the chance to slow down. Swap wet suits and wellies for a relaxed drink in one of the town’s welcoming pubs, enjoy a late lunch, or stop for one final coffee before heading home.
Alderford Lake brings the splash.
Alderfest brings the buzz.
Market Drayton brings the start — and the finish.
On your way to the water or the festival?
Make it Market Drayton.
