Local businesses and community organisers in Market Drayton came together for a practical and engaging Event Promotion Workshop, designed to help them build confidence and skills in promoting events online.
Hosted by Make It Market Drayton and funded by Market Drayton Town Council, the free session forms part of a wider effort to support local businesses with the digital skills needed to attract more visitors to the town.
The workshop welcomed a mix of small businesses, start-ups and community groups, all keen to learn how to reach wider audiences and create more successful events.
The session focused on simple, low-cost (and often free) tools that anyone can use. Attendees were guided through platforms such as Eventbrite, Facebook, Nextdoor, and their own websites, learning how each can play a key role in boosting visibility and encouraging attendance.
A key reminder for participants was that events can also be promoted for free on the Make It Market Drayton website, providing a valuable local platform to reach both residents and visitors.
Building Confidence with Digital Tools
A practical walkthrough of Eventbrite showed attendees how to:
- Create and publish an event
- Manage tickets and bookings
- Increase reach and track interest
The session also highlighted how platforms like Eventbrite can do more than just sell tickets — they can help organisers build valuable email lists, giving them a direct way to promote future events.
Making Marketing Work Smarter
The workshop explored how tools like Mailchimp can be used to turn those contacts into engaged audiences, helping businesses build lasting relationships and improve event promotion over time.
Participants were introduced to creating a simple 6-week marketing plan in the lead-up to an event. This included:
- Scheduling regular posts and updates
- Creating fresh content and graphics
- Using teasers and countdowns to build interest
- Keeping messaging consistent across platforms
Creativity and AI in Event Promotion
The session also looked at how AI tools can support content creation, helping businesses quickly generate ideas, write posts, and create visuals — particularly useful for those with limited time or marketing experience.
Supporting a Vibrant Market Drayton
Events play a vital role in bringing people into Market Drayton — supporting local businesses, strengthening the local economy, and showcasing everything the town has to offer.
By investing in workshops like this, Market Drayton Town Council is helping ensure local businesses have the tools and confidence to promote events effectively, attract new visitors, and keep the town thriving.
For those planning an event, remember you can submit your listing for free on the Make It Market Drayton website and start spreading the word.
