There are many reasons why people love Market Drayton. The town has a rich history, independent shops, a thriving market and a wonderful programme of community events. But if I had to choose one thing that stands out above everything else, it would be the people.

Market Drayton gets my vote as one of the friendliest towns around.

I’ve spent a lot of time in the town over the past few years and one thing I’ve noticed is that people take the time to acknowledge one another. It might be a simple “hello” as they pass in the street, a smile in a shop, or a conversation while waiting for a coffee. It sounds simple, but it creates an atmosphere that makes people feel welcome.

A recent experience during the Gingerbread Trail brought this home to me.

I was walking with a mother and daughter who had travelled to Market Drayton specifically to take part in the trail. They told me they had heard how friendly the town was and wanted to come and experience it for themselves.

As we walked around the trail, people kept saying hello as they passed us in the street. After a while, the daughter turned to her mum and asked, “How do you know all these people?”

Her mum smiled and replied, “She doesn’t. That’s just how people in Market Drayton are.”

I couldn’t have put it better myself.

The people saying hello weren’t friends, family members or acquaintances. Most were complete strangers. Yet they still took a moment to greet someone they passed in the street. It was a small gesture, but it clearly made an impression on a visitor seeing it for the first time.

Interestingly, research suggests those small interactions can have a big impact. Psychologist Dr Gillian Sandstrom has spent years studying what she calls “weak ties” – the everyday connections we have with people we don’t know particularly well. Her research found that brief conversations and interactions with strangers can boost happiness, improve wellbeing and help people feel more connected to their community.

Thinking about Market Drayton, that makes perfect sense.

One of my favourite places in town is actually the bench by the Buttercross. I’ll often pick up a meal deal from Drayton Deli and sit there looking down the High Street while watching the town go about its day.

It’s one of the best places to appreciate what makes Market Drayton special.

Quite often, someone will sit on the bench and strike up a conversation. Sometimes it’s about the weather. Sometimes it’s about what’s happening in town. Occasionally it’s about nothing important at all. But that’s the point. People take the time to talk.

Those conversations may only last a few minutes, but they leave you with a feeling that you’re part of something bigger than yourself. They create a sense of community that can’t be manufactured or advertised. It simply comes from people caring about one another and taking an interest in the world around them.

Perhaps Market Drayton’s history as a market town has something to do with it. For centuries it has been a place where people came together to trade, exchange news and catch up with friends. Maybe that tradition of conversation and connection has never really gone away.

Whatever the reason, visitors notice it.

The mother and daughter on the Gingerbread Trail noticed it.

The people who stop for a chat on the Buttercross notice it.

And anyone who spends time in the town soon realises that friendliness isn’t just something people say about Market Drayton. It’s something you experience.

In a world that can often feel rushed and disconnected, Market Drayton still finds time for a simple hello.

For me, that’s one of the town’s greatest strengths and exactly why Market Drayton gets my vote as one of the friendliest towns in Shropshire.