On 21 October 2025, local business owners came together for an inspiring and hands-on workshop — “The Importance of a Website” — delivered by Helen McCabe from Make It Market Drayton.
The free session helped entrepreneurs and business leaders across the town discover just how vital a well-designed, well-managed website is for success in today’s digital marketplace. The event formed part of the Make It Market Drayton project, funded by Market Drayton Town Council, which aims to support local businesses and strengthen the town’s economy by building digital confidence and skills.
During the session, attendees explored:
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Why every business — no matter how small — benefits from having a professional, easy-to-use website.
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What makes a great website that both visitors and search engines love, including clear structure, mobile-friendly design, and quality, relevant content.
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How AI tools can help generate ideas, create engaging content, and save valuable time while keeping a website fresh and up to date.
The training was full of discussion, practical advice, and lightbulb moments as business owners learned how to make their websites work harder for them. Many left feeling inspired to review, refresh, or relaunch their online presence with new confidence.
Helen McCabe said she was delighted by the enthusiasm in the room and the level of engagement from local business leaders. The workshop is one of a series designed to help the Market Drayton business community grow stronger online and attract more visitors to the town.
Next Up: Getting Found in Search Engines
The next session in the series, “Getting Found in Search Engines”, will focus on helping local businesses improve their online visibility and make the most of free Google tools such as:
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Google Business Profile
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Google Reviews
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Local SEO techniques to boost search rankings and attract local customers.
There are just a couple of spaces left, so if you’d like to attend, book your free ticket here:
👉 Getting Found in Search Engines – Free Digital Marketing Training
Make It Market Drayton is a project funded by Market Drayton Town Council, supporting local businesses with free training, collaboration opportunities, and digital resources to help the local economy thrive.
